In groups of 2 - 4, plan and produce two minutes of a music video in the genre of your choice.
- The target audience must be a sophisticated audience between the ages of 16 and 25.
- The music video must feature representations that cover at least two different social groups.
- Your research must identify at least 5 generic conventions
- Your music video must use all 5 (or more) of those conventions
Decide which social groups you intend to include in your music video (this will be subject to availability).
Consider the stereotypes surrounding those social groups and the relationships between them.
Decide whether you wish to present a hegemonic representation (reinforcing the stereotypes) of the social groups or a pluralistic one (presenting countertypical representations).
Present this as a mission statement on your blog.
Task 2:
Choose a genre of music that will allow you to fulfill your brief and then decide on five or more music videos that you feel are typical of the genre.
Post links to those five videos (or more) on your blog.
Based on those five (or more) videos, compile a list of generic conventions that you wish to include in your own production.
Task 3:
Write a shooting script/storyboard for your video.
Make annotations in your script/storyboard that link to your ideas about representation.
Task 4:
Shoot the video
Task 5:
Edit the video
Finally:
Post the video to your blog. You will need to work out how to host it. Consider the difficulty of copyright.
